Along with collecting data provided by social media platforms, this digital marketing tool uses machine learning algorithms to predict user demographics and behavior.
The Sparrow app gathers data from various sources and lets users create marketing reports and shareable presentations. The service currently pulls data from Facebook, Instagram, and Twitter, but the team is adding integrations with new platforms every month.
The development team behind this marketing software consisted of the founder, a frontend developer, two backend developers, a designer, and a machine learning engineer.
The Sparrow team invested all available resources into developing marketing software functionality. Since exquisite design wasn’t their first priority, the UI was the app’s weak point. Right off the bat, users would notice the basic chart design.
So the Sparrow team decided to start redesigning their marketing automation tool by updating the chart layout. To do this, they looked for external data visualization experts.
Having successful D3.js projects in our portfolio and relevant experience working with tech startups that have successfully completed the seed round of investments, Clockwise Software was able to meet the needs of Sparrow Marketing.
Initially, our main task was to implement a new chart layout according to provided design mockups.
As our Clockwise Software team showed exceptional performance in frontend development, the core Sparrow team decided to add a few other frontend tasks to our list of responsibilities, including a UI update.
The Sparrow social marketing assessment tool is now in beta testing. The Sparrow team is focusing on gathering user feedback and adjusting the product to meet the needs of the target audience while adding new features to the backlog.