A leading Australian social media marketing agency, Attention Experts, used a number of SaaS tools over the years to organize their workflow. During all that time, they had to adjust their internal processes to accommodate limited software functionality. Yet they still faced challenges: a laborious process for creating marketing campaigns, a lack of data analytics, and a complex content approval process. To simplify their everyday tasks, the agency’s founder decided to build software with custom functionality and came to us with this request.
The initial idea was to build an all-in-one solution for marketers and their clients, aimed at handling the above-mentioned challenges. With such a tool at hand, Attention Experts owners could be sure that the content created on their behalf would attract a loyal community, foster brand awareness, and lead to increased profits.
While our client’s tool was initially created for internal use, it can later be improved to become a commercial product that meets the needs of SMM companies.
The social media marketing tool is now used within the client’s company. It allows SMM specialists to painlessly schedule posts for Instagram, Facebook, Twitter, and LinkedIn at once, publish stories on Instagram through the internal editor, work with Canva visuals inside the platform, and effortlessly approve content.
With the platform version developed by the Clockwise team, the Attention Experts founder was able to attract investors who are ready to support further product development.