MarTech Development Company

We’re all about making things work smoothly with what you already use. Before we start, we dig into your current tools and systems to understand how everything connects. Then, we design the new software to fit right in, like the puzzle piece. Whether it’s CRMs, analytics tools, or advertising platforms, we ensure seamless integration. Plus, we test everything thoroughly, so there’s no disruption. You’ll get software that plays nice with your existing setup, making your workflows smoother and your team’s life easier. No headaches — just harmony.

Sure, we build security into every layer of your software. Your data gets encrypted, access is tightly controlled, and we stick to privacy laws like GDPR and CCPA. But we don’t stop there. Regular testing keeps vulnerabilities out, and you’ll always know how we’re keeping your information safe. Whether you need to organize customer data or campaign stats, you can relax knowing it’s protected — no breaches, no stress, just peace of mind.

Meeting your quality standards is not just a goal — it’s our way of working. We’ve honed our processes for over 10+ years, delivering 200+ projects with a 99.88% acceptance rate. So ordering our AdTech & MarTech development services, you can be sure your platform will not only meet technical requirements but also perform flawlessly under real-world conditions. Our refined QA approach ensures every feature is tested for functionality, usability, and scalability across devices and environments. We adhere to PMI standards, proactively manage risks, and monitor key metrics like CPI and SPI to keep everything on track. Regular updates and transparent reporting mean you’ll always know how we’re aligning with your benchmarks.

We keep you in control by combining clear communication with structured processes. From day one, we set up a tailored communication plan that ensures everyone is on the same page. Regular updates, weekly reports, and scheduled demos give you a clear view of progress, while tools like SPI and CPI tracking provide timelines and budgets predictability. You’ll always have access to detailed reports, project documentation, and direct communication with our team. Any changes, challenges, or new features are discussed with full clarity on their impact so you can make informed decisions at every step. With our adtech development company, you’re not just in the loop — you’re in the driver’s seat.

We ensure you retain full ownership and expertise by prioritizing transparency. From the start, we document every step of the development process, creating detailed technical documentation and user guides tailored to your team’s needs. Our approach to martech development services includes regular knowledge-sharing sessions, where we walk your team through the architecture, codebase, and processes. We also provide training and onboarding support, empowering your team to confidently manage the outsourced components.

Additionally, we keep communication open throughout, ensuring you’re fully informed about every decision and have access to all the resources needed to maintain long-term control and independence.

We use Agile methodologies to keep development flexible and aligned with your needs. From the very start of AdTech software development, we define clear requirements, set milestones, and prioritize transparency. Regular demos give you the chance to review progress, test features, and provide feedback at every stage, ensuring we stay on the right track. We also monitor key metrics like CPI and SPI to track progress and ensure alignment with budgets and timelines. Detailed reports and consistent communication keep you fully informed while our rigorous QA processes ensure the final product meets your expectations in terms of both functionality and quality.

With this approach, we make sure the product delivered is exactly what was agreed upon — tailored to your requirements, and your budget.

We prioritize team stability to ensure continuity and a deep understanding of your product. From the start, we assign a dedicated team tailored to your project’s specific needs. This core group stays with you throughout, ensuring a deep knowledge of your product’s architecture, integrations, and goals. With an average employee tenure of 3.8 years — well above the industry’s 2.5-year average — and a low churn rate of 5.5% in 2023, our MarTech developers are here for the long term. We also maintain thorough documentation of your codebase, workflows, and marketing tech stack, so knowledge is preserved and easily transferable as the product evolves. So your MarTech solution remains in capable, consistent hands, aligned with your strategic goals.

We ensure you can confidently manage the outsourced code on your own by prioritizing transparency and knowledge transfer. From day one, we create comprehensive documentation tailored to your martech product, including architecture overviews, code annotations, and integration details. Our team conducts regular knowledge-sharing sessions to walk your internal staff through the codebase and its functionality, ensuring they are familiar with every aspect of the solution. By delivering a clean, well-structured codebase aligned with industry best practices, we make it easy for your developers to maintain and evolve the product as your marketing needs grow. This way, you retain complete ownership and long-term control over your MarTech ecosystem.

Language barrier won’t be an issue if you partner with our MarTech development company. Our team communicates fluently in English and has extensive experience working globally, with 98% of our clients based in the UK and US. We prioritize clarity by using straightforward, professional language in all meetings, reports, and documentation. To keep things seamless, we also tailor communication tools and processes to suit your preferences, whether it’s regular video calls, instant messaging, or detailed email updates. With years of experience collaborating across different time zones and cultural contexts, we ensure communication is smooth, effective, and always aligned with your needs.

Yes, you will have full ownership of the intellectual property for your product. From the start, we ensure all agreements clearly state that the code, architecture, and documentation belong entirely to you.

We prioritize stability and continuity, ensuring your MarTech project remains on track no matter the circumstances. Our team operates from multiple locations across Ukraine and Europe, maintaining secure infrastructure and backup systems to guarantee uninterrupted delivery. Since the conflict began, our business operations have gone uninterrupted. Projects have stayed on track, and we’ve expanded teams to meet growing demands. From 2022 to 2025, we brought on new long-term clients, maintained a stable team size, and continued delivering high-quality work without excuses. Our current average employee tenure is 3.8 years and a churn rate was just 5.5% in 2023. So we can commit that our MarTech development services will be delivered reliably.

We keep estimates accurate by starting with a detailed project analysis. This includes breaking down requirements, defining clear milestones, and assessing potential risks. We provide both optimistic and pessimistic estimates so you’re prepared for any scenario. To stay on budget, we track spending closely using the Cost Performance Index (CPI), with variations typically kept under 10%. Weekly updates compare actual costs to initial estimates, ensuring full transparency. Any changes or new features are discussed upfront, so you’re always in control, and your budget stays predictable.