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The rise of sharing economy has caused the growing number of marketplaces — online services that connect customers and service providers. Amazon and Ebay, Airbnb and Uber. These are marketplaces that have revolutionized the markets they work for. Many more industries are still waiting for their Uber. If you have an idea for a unique marketplace - we are the right partner for turning it to reality. Online marketplace is a unique business model beneficial for all the members of the process.

Service provider or product

He benefits from having additional sales channel and the ability to reach more potential clients.

Marketplace owner

He has a chance to build his own business without producing goods or providing services directly. He is a middleman, a third party that takes over the operational part of transactions and charges a fee for his services.

Customer

The one who has the ability to view and compare more products or services to choose the one that matches his needs better.

Building a successful online marketplace

Developing a marketplace requires a specific approach, first of all because this product has to target two completely different audiences: producers and service providers on one hand, buyers and consumers on the other hand. Satisfying the needs and expectations of both groups is the key to success

Market analysis

Dreaming about developing another Airbnb? Than we have to disappoint you, duplicates aren’t interesting to anyone. A marketplace won’t reach success unless it offers something unique. It is important to research your competition, to analyze their offers and find out what can make you stand out from the existing services.

Choice of monetization model

To generate revenue, each marketplace needs an efficient and democratic monetization model. One-time payment, monthly subscription, or percentage from each transaction - it is important to choose the one (or a combination of several), which works best for your particular audience.

Choice of payment gateway provider

A marketplace receives money from a buyer as prepayment, and transfers money to a seller after the deal is completed. As a result, the payment gateway should be able to hold the funds in escrow, to make payments secure and prevent marketplace users from fraud.

An MVP to reveal the pain point of your target audiences

A marketplace will grow only if it solves the real problem of its users. Building an MVP and showing it to your audience at an early stage may prevent you from developing a product users won’t appreciate. Timely feedback helps to create an attractive sales channel for service providers and convenient shopping platform for customers.

Partnering with Clockwise Software you benefit from:

Comprehensive market analysis and buyer persona research

We aim to find out as much as possible about the target audience of the product and its existing as well as potential competitors. This theoretical information is a basis for creating a strong product which definitely wins its market share.

Expertise in launching successful online marketplaces

We work with marketplaces from all around the world starting with idea polishing through agile development with multiple iterations up to a successful launch and beyond. Marketplaces developed by Clockwise Software can be found on app stores and are downloaded by users from all over the world.

Marketing services

Submitting your marketplace to app stores isn’t the end goal of our cooperation. We offer complex marketing services to increase customer awareness about the product. We make sure that the marketplace works and generates revenue.

Continuous support

We are ready to take responsibility for each software product developed by Clockwise Software team. That’s why, we do not farewell our customer when the product goes live, but offer comprehensive support to quickly fix any issues discovered upon active usage of the application.

How we did it

We can offer our expertise in developing custom systems for enterprises, startups, and logistics service providers. Let our cases inspire you.

Toddy - marketplace for parents and babysitters
Toddy - marketplace for parents and babysitters

Toddy is an international marketplace allowing parents to find trusted babysitters with verified reviews in their neighborhood. The service is currently targeting Australia.

  • Marketplace
  • Mobile
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How can you create a marketplace that hits the ground running?
Ask an expert!

Consultant:

Eugene Orehov

Business Development Manager

Based on his comprehensive experience, Eugene knows how to build a marketplace that both service providers and customers will appreciate!