Software Product Discovery Services

Clear specs, tech approach, and a plan. We’ll keep you from β€œI wish we had thought of that earlier” moments and the $30K+ extra costs on redos.
  • badge.name
    Listed Among Top 1000 Companies Globally
  • badge.name
    Top Software Development Company, 2025
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    Top Software Development Company for Small Businesses
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    Top Software Development Company in Ukraine for Startups

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Fortune #40 Global Health Leader

1886-founded, 131K employees, $16B in R&D

NYSE: EB

850k creators, 300M tickets sold in 2023

8th GPS App in the US

3M+ in 2023, 10M+ Google Play downloads

Cultural Exchange Led by 2K+ Team

Est. 1980, 500K+ Alumni, 100+ Countries

$12M Revenue Tech Co.

MBE Certified by NMSDC

Trusted Logistics Co. Since 1979

ISO9001 Certified Systems Integrator

3rd in Retail Inc. 5000

$6M+ raised, #1 ranked company in CT

UCSF-Trusted Health App

with 50K+ users in 60+ countries

Google-Funded Green Tech

144K Ha Monitored, Featured by Reuters

Telecom Experts Est. 2005

Google, Proximus & Orange partners

NASA-Trusted Workflows Builder

Est. in 2007; PCI, GDPR & HIPAA certified

Top Swiss Agency

Awarded #1 Swiss App in 2025

#2 SMM Agency in Australia

Serves 1k+ Australian B2B across 20+ domains

Google Cloud Partner

Trusted by Fortune 5 UHG

F&B Startup with 25K+ Guests/Y

4.5 on TripAdvisor, 600+ Dining Partners

Fortune #40 Global Health Leader

1886-founded, 131K employees, $16B in R&D

NYSE: EB

850k creators, 300M tickets sold in 2023

8th GPS App in the US

3M+ in 2023, 10M+ Google Play downloads

Cultural Exchange Led by 2K+ Team

Est. 1980, 500K+ Alumni, 100+ Countries

$12M Revenue Tech Co.

MBE Certified by NMSDC

Trusted Logistics Co. Since 1979

ISO9001 Certified Systems Integrator

F&B Startup with 25K+ Guests/Y

4.5 on TripAdvisor, 600+ Dining Partners

Google Cloud Partner

Trusted by Fortune 5 UHG

#2 SMM Agency in Australia

Serves 1k+ Australian B2B across 20+ domains

Top Swiss Agency

Awarded #1 Swiss App in 2025

NASA-Trusted Workflows Builder

Est. in 2007; PCI, GDPR & HIPAA certified

Telecom Experts Est. 2005

Google, Proximus & Orange partners

Google-Funded Green Tech

144K Ha Monitored, Featured by Reuters

UCSF-Trusted Health App

with 50K+ users in 60+ countries

3rd in Retail Inc. 5000

$6M+ raised, #1 ranked company in CT

Trusted Logistics Co. Since 1979

ISO9001 Certified Systems Integrator

$12M Revenue Tech Co.

MBE Certified by NMSDC

Cultural Exchange Led by 2K+ Team

Est. 1980, 500K+ Alumni, 100+ Countries

8th GPS App in the US

3M+ in 2023, 10M+ Google Play downloads

NYSE: EB

850k creators, 300M tickets sold in 2023

Fortune #40 Global Health Leader

1886-founded, 131K employees, $16B in R&D

F&B Startup with 25K+ Guests/Y

4.5 on TripAdvisor, 600+ Dining Partners

Google Cloud Partner

Trusted by Fortune 5 UHG

#2 SMM Agency in Australia

Serves 1k+ Australian B2B across 20+ domains

Top Swiss Agency

Awarded #1 Swiss App in 2025

NASA-Trusted Workflows Builder

Est. in 2007; PCI, GDPR & HIPAA certified

Telecom Experts Est. 2005

Google, Proximus & Orange partners

Discovery done right

Start strong with workshops

We’re on the same page from the start, aligning with your vision, priorities, and expected deliverables.

Find your market edge

Your product’s market edge starts here: we spot opportunities and refine UVP, so your product fills the right market gaps.

Understand your users

Get to know what your users need and what they love so your product can become their go-to solution.

Shape a winning MVP

Launch faster and solve user problems by focusing on high-impact features for your MVP.

Avoid costly missteps

We spot risks and outline a mitigation plan before they burn through the project budget and timeline.

Future-proof your tech

Scalable, secure, and reliable tech choices so your platform can handle growth without costly rebuilds down the road.

Plan every step ahead

Detailed plan so your project moves without the chaos: clear steps, solid deadlines, and no surprises halfway through.

Get ready to build

By the end, you’ll have everything lined up β€” product requirements, tech approach, plans, budgets, and timelines.

Discovery cases

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Testimonials

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Steps we take in the discovery phase

Discovery isn’t just research. It’s about shaping a detailed plan on what to build and how to build it. Here’s how we do it.

1. Define project goals

The first step is understanding your "why." Whether it’s streamlining operations, reaching a specific market, or solving a business challenge, we define clear, measurable objectives. This step ensures that every decision we make when providing product discovery services is aligned with your vision, reducing risks and wasted effort later.

2. Create a value proposition canvas

We focus on your users’ jobs-to-be-done. First, we identify how your product will solve users’ pains and deliver value, and then we map it out using the value proposition canvas. This way, you’ll know what solution resonates with the market and avoid investing in features no one needs.

3. Research the target market

We analyze your marketβ€”competitors, market gaps, trends, and user insightsβ€”to ensure your product is both relevant and differentiated. Backed by research, we avoid guesswork and build solutions your audience genuinely needs.

4. Define scope and requirements

This step sets the foundation for development. We document your product’s must-have features, prioritize them by business value, and create a realistic scope. By prioritizing high-impact features, we prevent bloated development cycles and ensure your requirements align with your goals and budget.

5. Decide on the technical implementation

Our software architect evaluates your needs, product requirements, and constraints to select technologies that balance cost, performance, and scalability. From cloud infrastructure to APIs, every decision is designed to support a smooth development process and ensure your product can grow as your business does.

6. Develop an interactive prototype

Prototyping bridges the gap between ideas and execution. We create a clickable, interactive prototype that mimics how the final product will work. This tool allows us to demo the concept, refine user flows, and ensure everyone involved shares the same visionβ€”eliminating misunderstandings and reducing development risks.

7. Develop documentation

Comprehensive documentation is your project’s roadmap. From functional requirements to wireframes and user stories, we provide detailed documentation for every aspect of your product. Clear, actionable documentation minimizes delays, sets the stage for efficient execution, and ensures nothing gets lost in translation during development.

8. Estimate time and cost

We provide detailed estimates for development time and budget. Grounded in expertise with 200+ projects across diverse industries, our estimates are accurate: CPI and SPI variance at less than 10% across our projects says it all. This way, we set realistic expectations for you from the start and let you plan resources with confidence.

Let’s talk

Don’t make your project an experiment. A discovery is the reason our projects have a CPI and SPI variance under 10%. Let’s protect your product, too.

  • No Spam, Just Solutions
  • Response Within 24 Business Hours
  • Discovery experts (BA, architect, and more) involved
Serhii

Head of Client Relations

Eugene

Account Executive

Industries we cover

Marketing & advertising

Find your tech β€” whether it's AI, CRM, or data platform β€” to automate workflows, enhance engagement, and hit other goals.

Real estate

Define solutions to streamline property listings, automate tenant communication, and simplify document workflows.

Logistics

Discover systems for route optimization, real-time tracking, and warehouse management to cut costs and save time.

Healthcare

Find solutions to improve patient monitoring, simplify appointment scheduling, and manage health records securely.

IT and service

Plan scalable software to automate IT workflows, streamline ticketing, and improve resource management efficiency.

Social media

Map out efficient tools to boost user engagement, personalize content feeds, and scale social sharing across audiences.

E-commerce

Identify solutions to improve inventory management, optimize checkout flows, and enable personalized shopping.

Entertainment

Define solutions to personalize content recommendations, boost engagement, and scale entertainment delivery.

Project discovery team

Product owner

Project manager

Business analyst

Product designer

Software architect

QA engineer

Product owner (you)

What you do: You bring your business goals and priorities to the table. By sharing your insights, priorities, and expectations, you guide the team to plan a product that truly meets your needs.


Why it matters: Your input ensures the product we design is not only technically sound but also aligned with your business objectives, market demands, and end-user needs.

guide the team to plan a product that truly meets your needs

What sets us apart?

  • 10+ years of expertise means fewer mistakes and accurate deliverables
  • Flexible deliverables packages: you get exactly what you need, no more, no less
  • PMI standards for smooth discovery phase services and predictable results
  • CPI & SPI tracking for keeping discovery timeline and budget in check
  • A tailored communication plan and regular updates to keep everyone aligned

200+

digital products

<10%

CPI & SPI variance

$30K+

client cost savings

99.89%

acceptance rate

2014

build products since

Free consultation

With 200+ projects behind us, we’ll give you clear tech specs, estimates, and a plan that takes you where you want without costly surprises and redos.

  • Response within 24 business hours
  • Discovery specialists involved: BA, software architect, etc.
  • Deliverables agreed upon to meet your needs, no extras
Serhii

Head of Client Relations

Eugene

Account Executive

Discovery phase deliverables

Lean canvas

With lean canvas, you can map out your product’s essentials in one place: target audience, key metrics, value proposition, and distribution channels. It’s a simple way to align your vision and make sure you’re solving a real problem, not just building for the sake of it.

Value proposition canvas

Value proposition canvas makes it easier to identify what matters most to your users, helping you shape your product around their pains and gains for a stronger market fit.

SWOT analysis

With SWOT, you can get a balanced view of where your product stands, helping you capitalize on strengths, prioritize improvements, and spot potential risks before they become problems.

Requirements elicitation sessions

These are structured conversations, interviews, and brainstorming sessions that help us align everyone who is involved in software product discovery services and avoid surprises later. We discuss your business requirements and goals to understand what software needs to do and why.

Business requirements document (BRD)

The BRD outlines the β€˜what’ and β€˜why’ behind your product: business solution to users’ needs and expectations, along with potential high-level constraints. It’s the foundation for aligning business goals with technical execution.

Use case scenarios

Use case scenarios describe how users will interact with your software, ensuring it meets actual user needs and covers essential actions.

User story map

It’s a visual tool that organizes features and tasks around the user journey, helping you prioritize development based on what users value most.

BPMN diagram

BPMN diagrams visualize planned business processes within your system step by step, making complex workflows easier to understand and improve.

Business data diagram

This diagram simplifies understanding your data’s structure and relationships, ensuring that all data flows logically and supports your business processes.

Entity relationship diagram (ERD)

An ERD maps the relationships between data entities in your system, creating a visual blueprint for your database. It ensures your data is organized logically, making database design and development smoother and more efficient.

Non-functional requirements (NFRs)

NFRs outline standards for the performance, security, scalability, adaptability, etc., of your software, ensuring your product works as expected under all conditions.

Software requirements specification (SRS)

The SRS is the technical guide for your product, detailing features, behaviors, and constraints. It minimizes misunderstandings and ensures developers know exactly what to build.

Work breakdown structure (WBS)

A WBS breaks your project into smaller, manageable tasks, creating a clear visual structure for planning and tracking progress. It keeps teams organized and aligned on priorities.

Roles and permissions matrix

This matrix defines who can do what in your software, helping to prevent unauthorized actions, maintain compliance, and reduce security risks.

Moodboard + UI concept

A moodboard and UI concept capture the visual style of your softwareβ€”colors, typography, and design elementsβ€”setting the tone for a consistent and appealing user interface.

Wireframes (low/high fidelity)

These visual drafts ensure everyone understands how the app will look and work, aligning teams and stakeholders on functionality and usability. They help you plan user flows and refine ideas early, saving time by catching design issues before development.

Clickable prototype

Prototypes help stakeholders visualize the product and simulate the user experience, making it easier to agree on design decisions and avoid costly reworks.

UI kit

A UI kit is a collection of ready-to-use design elementsβ€”buttons, fields, fonts, colorsβ€”that keep your software’s interface consistent and development faster.

Usability testing sessions

Usability testing involves real users interacting with your software and providing feedback to improve navigation, features, and overall user experience, increasing product satisfaction

Technical stack

The technical stack lists the technologies, like programming languages, frameworks, and tools, that will be used to build your software, tailored to its functionality and scalability needs.

Risks register

A risks register tracks potential project risks like delays or technical hurdles along with mitigation strategies. This document keeps everyone aware of challenges and prepared to respond, reducing the chance of disruptions during development.

High-level architecture diagram

A high-level architecture diagram outlines the core components of your system and how they interact, like a bird’s-eye view of your software’s structure.

Architecture decisions report

This report documents key technical choices, explaining why we chose certain tools, frameworks, or patterns. It acts as a record for developers who will work on your product, explaining decisions so they can adapt or scale the system without confusion.

3rd-party APIs analysis

This report summarizes the evaluation of external APIs, detailing their reliability, limitations, costs, and compatibility with your software. With this analysis, you avoid unexpected costs or performance issues later on.

Delivery approach & acceptance criteria

This document defines how we will manage your project and what criteria the software must meet for approval.

Project plan

A structured plan detailing key milestones, deadlines, and resource allocation. It aligns development priorities with business goals, helps prevent scope creep, and keeps all stakeholders on the same page.

Communication plan

A communication plan includes roles, channels, and intervals for communication and outlines how updates, feedback, and decisions will flow between teams and stakeholders throughout the project.

Test plan

A tailored test plan ensures quality control, mapping out the testing strategy and defining what will be tested, how, and by whom.

Team composition

An overview of the team working on your project, including roles, expertise, and responsibilities.

RACI Chart

A clear responsibility matrix that defines who makes decisions, who executes tasks, and who needs to stay informed. Essential for projects with multiple stakeholders, it streamlines communication, prevents bottlenecks, and ensures smooth decision-making at every stage.

Estimate

A breakdown of the time, cost, and resources needed to develop your product, helping you plan effectively.

Development plan

A step-by-step process for building your product, where tasks are broken down into manageable phases and milestones for minimizing confusion and keeping progress predictable.

Product roadmap

A high-level timeline that shows the progression of your product from concept to delivery and beyond. With a roadmap, you can track progress, adjust strategies, and maintain focus on delivering value to users.

Discovery costs & timeline

Small package

From $12,000

Discovery with a focus on essentials: key features, tech approach, user experience, and estimates.

Features

  • Work breakdown structure
  • Software requirements
  • Wireframes + UI concept
  • Risk register
  • Cost and timeline estimates

Medium package

From $16,000

A more detailed discovery with extra research and planning. Great for medium-scale apps.

Features

Everything in small, plus:

  • Non-functional requirements
  • Clickable prototype
  • Architecture diagram
  • Development plan

Large package

From $25,000

Comprehensive discovery for complex systems like ERPs.

Features

Everything in Medium, plus:

  • Roles and permissions matrix
  • UI kit
  • Third-party APIs analysis
  • Product roadmap

Get what you need, skip what you don’t

The distribution of deliverables here is just an example.


Each package is flexible: we’ll cut what you don’t need and add what you do. The goal of our discovery phase services is to deliver essentials for your project in the shortest time possible.

Key people

person.name
Andrii
Founder & CEO
Clockwiser from Day 1 | Led Clockwise to Top Ukrainian IT Company
person.name
🎀 Karaoke champion
🧠 Quiz monster
🐈 Cat team
person.name
Bogdan
Head of Delivery
10 y. of experience | Set up delivery with 99.88% acceptance rate
person.name
πŸ‚ Snowboarder
πŸ’Ώ DJ
πŸ₯ Drummer
β˜• Coffeeholic
person.name
Serhii
Head of Client Relations
11 y. of experience | 98% client satisfaction rate
person.name
🚞 Traveller
Gym rat
β˜• Coffeeholic
person.name
Natalia
Head of People
10 y. of experience | 100+ hired talents
person.name
Hyggeist
Wanderlust Soul
πŸŠβ€β™€οΈ Swimmer
πŸ•―οΈ Detail Aesthete
person.name
Mike
Solution Architect
15 y. of experience | 50+ projects with 99,99% uptime reliability
person.name
πŸ§‘β€πŸΌFather of 3
person.name
Pavlo
Tech Lead
15 y. of experience | Managed 40+ developers as Tech Lead
person.name
πŸ’¨ Motorhead
🧰 Tinkerer
person.name
Dmytro
Tech Lead
15 y. of experience | 10+ AWS projects led
person.name
🏎️ F1 Fan
🍻 Beer connoisseur
β˜• Coffee aficionado
person.name
Yana
Design Lead
12 y. of experience | 100% UI/UX acceptance rate after user tests
person.name
πŸ‘©β€πŸŽ¨ Local artist
πŸ§˜β€β™€οΈ Yoga practitioner
🦻Hearing Accessibility Advocate
πŸ“š Bibliophile
person.name
Bogdan
QA Lead
17 y. of experience | QA Lead on 10+ multi-domain projects
person.name
πŸŽ“ Nerd
⛷️ Ski fan
Strong Spirits expert
person.name
Andrii
Project Manager
8 y. of experience | 30+ projects delivered
person.name
🏎️ Junior Car Drifter
🧳 Traveller
β˜• Coffee enthusiast
person.name
Tetiana
Business Analyst
5 y. of experience | Saves $30K on avg./client with discovery
person.name
🧠 Braving the unknown
πŸ’¬ Empathy-driven communicator
πŸ–οΈ Passionate traveler
person.name
Andrii
Founder & CEO
Clockwiser from Day 1 | Led Clockwise to Top Ukrainian IT Company
person.name
🎀 Karaoke champion
🧠 Quiz monster
🐈 Cat team
person.name
Bogdan
Head of Delivery
10 y. of experience | Set up delivery with 99.88% acceptance rate
person.name
πŸ‚ Snowboarder
πŸ’Ώ DJ
πŸ₯ Drummer
β˜• Coffeeholic
person.name
Serhii
Head of Client Relations
11 y. of experience | 98% client satisfaction rate
person.name
🚞 Traveller
Gym rat
β˜• Coffeeholic
person.name
Natalia
Head of People
10 y. of experience | 100+ hired talents
person.name
Hyggeist
Wanderlust Soul
πŸŠβ€β™€οΈ Swimmer
πŸ•―οΈ Detail Aesthete
person.name
Mike
Solution Architect
15 y. of experience | 50+ projects with 99,99% uptime reliability
person.name
πŸ§‘β€πŸΌFather of 3
person.name
Tetiana
Business Analyst
5 y. of experience | Saves $30K on avg./client with discovery
person.name
🧠 Braving the unknown
πŸ’¬ Empathy-driven communicator
πŸ–οΈ Passionate traveler
person.name
Andrii
Project Manager
8 y. of experience | 30+ projects delivered
person.name
🏎️ Junior Car Drifter
🧳 Traveller
β˜• Coffee enthusiast
person.name
Bogdan
QA Lead
17 y. of experience | QA Lead on 10+ multi-domain projects
person.name
πŸŽ“ Nerd
⛷️ Ski fan
Strong Spirits expert
person.name
Yana
Design Lead
12 y. of experience | 100% UI/UX acceptance rate after user tests
person.name
πŸ‘©β€πŸŽ¨ Local artist
πŸ§˜β€β™€οΈ Yoga practitioner
🦻Hearing Accessibility Advocate
πŸ“š Bibliophile
person.name
Dmytro
Tech Lead
15 y. of experience | 10+ AWS projects led
person.name
🏎️ F1 Fan
🍻 Beer connoisseur
β˜• Coffee aficionado
person.name
Pavlo
Tech Lead
15 y. of experience | Managed 40+ developers as Tech Lead
person.name
πŸ’¨ Motorhead
🧰 Tinkerer
person.name
Mike
Solution Architect
15 y. of experience | 50+ projects with 99,99% uptime reliability
person.name
πŸ§‘β€πŸΌFather of 3
person.name
Natalia
Head of People
10 y. of experience | 100+ hired talents
person.name
Hyggeist
Wanderlust Soul
πŸŠβ€β™€οΈ Swimmer
πŸ•―οΈ Detail Aesthete
person.name
Serhii
Head of Client Relations
11 y. of experience | 98% client satisfaction rate
person.name
🚞 Traveller
Gym rat
β˜• Coffeeholic
person.name
Bogdan
Head of Delivery
10 y. of experience | Set up delivery with 99.88% acceptance rate
person.name
πŸ‚ Snowboarder
πŸ’Ώ DJ
πŸ₯ Drummer
β˜• Coffeeholic
person.name
Andrii
Founder & CEO
Clockwiser from Day 1 | Led Clockwise to Top Ukrainian IT Company
person.name
🎀 Karaoke champion
🧠 Quiz monster
🐈 Cat team
person.name
Tetiana
Business Analyst
5 y. of experience | Saves $30K on avg./client with discovery
person.name
🧠 Braving the unknown
πŸ’¬ Empathy-driven communicator
πŸ–οΈ Passionate traveler
person.name
Andrii
Project Manager
8 y. of experience | 30+ projects delivered
person.name
🏎️ Junior Car Drifter
🧳 Traveller
β˜• Coffee enthusiast
person.name
Bogdan
QA Lead
17 y. of experience | QA Lead on 10+ multi-domain projects
person.name
πŸŽ“ Nerd
⛷️ Ski fan
Strong Spirits expert
person.name
Yana
Design Lead
12 y. of experience | 100% UI/UX acceptance rate after user tests
person.name
πŸ‘©β€πŸŽ¨ Local artist
πŸ§˜β€β™€οΈ Yoga practitioner
🦻Hearing Accessibility Advocate
πŸ“š Bibliophile
person.name
Dmytro
Tech Lead
15 y. of experience | 10+ AWS projects led
person.name
🏎️ F1 Fan
🍻 Beer connoisseur
β˜• Coffee aficionado

Awards

Show more
Top Software Development Company, 2025
Top Software Development Company, 2025
Top IT Services Company, 2025
Top IT Services Company, 2025
Listed Among Top 1000 Companies Globally
Listed Among Top 1000 Companies Globally
Top NodeJS Developers, 2025
Top NodeJS Developers, 2025
Top Managed Service Provider in 2025
Top Managed Service Provider in 2025
01 | 25

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01 | 04

Don’t waste a $100K+ budget on the wrong product

We’ll protect your investments with a clear roadmap and tech specs from the start β€” no wrong features and $30K+ rework costs.
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