Software Product Discovery Services

Clear specs, tech approach, and a plan. We’ll keep you from “I wish we had thought of that earlier” moments and the $30K+ extra costs on redos.
  • Listed Among Top 1000 Companies Globally
    Listed Among Top 1000 Companies Globally
  • Top Software Development Company, 2025
    Top Software Development Company, 2025
  • Top Software Development Company for Small Businesses
    Top Software Development Company for Small Businesses
  • Top Software Development Company in Ukraine for Startups
    Top Software Development Company in Ukraine for Startups

Matthew Hecker
Matthew Heckerusa

Founder at Smartskip LLC

The product matched our vision, with strong communication and fast iteration.

2K+

paying users in the year 1

9

months MVP released

Banning Stack
Banning Stackusa

Principal Estimator at SIDE Partnership, LLC

The team produced excellent materials throughout the discovery phase.

12+

years in all facets of cost estimating

$250k+

value of projects in progress

Ignacio Doncel
Ignacio Doncelusa

Founder at WishYoo

Clockwise understood exactly what we wanted to deliver to our users.

90

countries worldwide user base

5+

years together

Tanner Markley
Tanner Markleyusa

Acquisitions Associate at Scenic Capital Advisors, L.L.C.

It's impressive they're always willing to try new things to develop our vision.

Top Real Estate

investment management company in Texas

Heiko Roth
Heiko Rothusa

COO of Agilea Solutions, CEO at Workerbee

Clockwise Software has been able to plan a great project with a limited budget.

$12M Revenue Tech Co.

MBE Certified by NMSDC

01 | 05

Fortune #40 Global Health Leader

1886-founded | 131K employees | $16B in R&D

NYSE: EB

850k creators | 300M tickets sold in 2023

8th GPS App in the US

3M+ in 2023 | 10M+ Google Play downloads

Cultural Exchange Led by 2K+ Team

Est. 1980 | 500K+ Alumni | 100+ Countries

$12M Revenue Tech Co.

MBE Certified by NMSDC

Trusted Logistics Co. Since 1979

ISO9001 Certified Systems Integrator

3rd in Retail Inc. 5000

$6M+ raised | #1 ranked company in CT

UCSF-Trusted Health App

with 50K+ users in 60+ countries

Google-Funded Green Tech

144K Ha Monitored | Featured by Reuters

Telecom Experts Est. 2005

Google, Proximus & Orange partners

NASA-Trusted Workflows Builder

Est. in 2007 | PCI, GDPR & HIPAA certified

Top Swiss Agency

Awarded #1 Swiss App in 2025

#2 SMM Agency in Australia

Serves 1k+ Australian B2B across 20+ domains

Google Cloud Partner

Trusted by Fortune 5 UHG

F&B Startup with 25K+ Guests/Y

4.5 on TripAdvisor | 600+ Dining Partners

Fortune #40 Global Health Leader

1886-founded | 131K employees | $16B in R&D

NYSE: EB

850k creators | 300M tickets sold in 2023

8th GPS App in the US

3M+ in 2023 | 10M+ Google Play downloads

Cultural Exchange Led by 2K+ Team

Est. 1980 | 500K+ Alumni | 100+ Countries

$12M Revenue Tech Co.

MBE Certified by NMSDC

Trusted Logistics Co. Since 1979

ISO9001 Certified Systems Integrator

F&B Startup with 25K+ Guests/Y

4.5 on TripAdvisor | 600+ Dining Partners

Google Cloud Partner

Trusted by Fortune 5 UHG

#2 SMM Agency in Australia

Serves 1k+ Australian B2B across 20+ domains

Top Swiss Agency

Awarded #1 Swiss App in 2025

NASA-Trusted Workflows Builder

Est. in 2007 | PCI, GDPR & HIPAA certified

Telecom Experts Est. 2005

Google, Proximus & Orange partners

Google-Funded Green Tech

144K Ha Monitored | Featured by Reuters

UCSF-Trusted Health App

with 50K+ users in 60+ countries

3rd in Retail Inc. 5000

$6M+ raised | #1 ranked company in CT

Trusted Logistics Co. Since 1979

ISO9001 Certified Systems Integrator

$12M Revenue Tech Co.

MBE Certified by NMSDC

Cultural Exchange Led by 2K+ Team

Est. 1980 | 500K+ Alumni | 100+ Countries

8th GPS App in the US

3M+ in 2023 | 10M+ Google Play downloads

NYSE: EB

850k creators | 300M tickets sold in 2023

Fortune #40 Global Health Leader

1886-founded | 131K employees | $16B in R&D

F&B Startup with 25K+ Guests/Y

4.5 on TripAdvisor | 600+ Dining Partners

Google Cloud Partner

Trusted by Fortune 5 UHG

#2 SMM Agency in Australia

Serves 1k+ Australian B2B across 20+ domains

Top Swiss Agency

Awarded #1 Swiss App in 2025

NASA-Trusted Workflows Builder

Est. in 2007 | PCI, GDPR & HIPAA certified

Telecom Experts Est. 2005

Google, Proximus & Orange partners

Discovery done right

🛠️Start strong with workshops

We spot risks and outline a mitigation plan before they burn through the project budget and timeline.

🎯Find your market edge

Your product’s market edge starts here: we spot opportunities and refine UVP, so your product fills the right market gaps.

👥Understand your users

Get to know what your users need and what they love so your product can become their go-to solution.

🏆Shape a winning MVP

Launch faster and solve user problems by focusing on high-impact features for your MVP.

🚧Avoid costly missteps

We spot risks and outline a mitigation plan before they burn through the project budget and timeline.

🔒Future-proof your tech

Scalable, secure, and reliable tech choices so your platform can handle growth without costly rebuilds down the road.

📆Plan every step ahead

Detailed plan so your project moves without the chaos: clear steps, solid deadlines, and no surprises halfway through.

Get ready to build

By the end, you’ll have everything lined up — product requirements, tech approach, plans, budgets, and timelines.

Testimonials

Banning Stack
Banning Stack
5 on Clutch
Principal Estimator at SIDE Partnership, LLCusa
5 on Clutch
From the very beginning, the team at Clockwise demonstrated professionalism and creativity. The team worked very well together and produced excellent materials throughout the discovery phase.
Matthew Hecker
Matthew Hecker
Founder at Smartskip LLCusa
Clockwise has been amazing to work with. The biggest wins were how closely the product matched our vision in feature demos and the strong communication and fast iteration throughout the process.
Heiko Roth
Heiko Roth
5 on Clutch
COO of Agilea Solutions, CEO at Workerbeeusa
5 on Clutch
A great team with good expertise and value. Clockwise Software has been able to plan a great project with a limited budget. They’ve adhered to that plan, making us trust their work in every sprint that we start with them. The team has been able to deliver and be cheerful despite being in the middle of the invasion — genuinely inspiring. They are valued team members, and we don't see that changing.
Rachel Efron
Rachel Efron
5 on Clutch
Founder & CCO at Muziusa
5 on Clutch
Clockwise Software excels at project management; they're very diligent and reliable. We can count on them. We've worked with a couple of organizations before, and this is the first time we know that if we send a list of things, the team will pay attention to every item. We don't have to worry about missing details. Clockwise is invested in realizing our vision and is willing to share their feedback.
Markus Reinmund
Markus Reinmund
Founder and CEO at Knockingusa
Clockwise is fantastic at helping start-ups like ours build and design complex apps. They strive to lay out various implementation options and recommend more elegant solutions than we could have imagined. They took the time to truly understand our vision and product. Well-organized, great communicators, flexible with changes, and quick to build and test — we couldn't be happier with them as our current and future partner.
Jeremy Irish
Jeremy Irish
4.5 on Clutch
Co-Founder at Geocachingusa
4.5 on Clutch
Clockwise Software has exceeded our expectations regarding the quality of their work. They deliver on time and within budget. They're very responsive to issues. The team comes up with solutions and has excellent ideas to improve the project. Overall, it's an excellent partnership.
01 | 0601 | 06

Steps we take in the discovery phase

Discovery isn’t just research. It’s about shaping a detailed plan on what to build and how to build it. Here’s how we do it.

1. Define project goals

The first step is understanding your "why." Whether it’s streamlining operations, reaching a specific market, or solving a business challenge, we define clear, measurable objectives. This step ensures that every decision we make when providing product discovery services is aligned with your vision, reducing risks and wasted effort later.

2. Create a value proposition canvas

We focus on your users’ jobs-to-be-done. First, we identify how your product will solve users’ pains and deliver value, and then we map it out using the value proposition canvas. This way, you’ll know what solution resonates with the market and avoid investing in features no one needs.

3. Research the target market

We analyze your market: competitors, market gaps, trends, and user insights, to ensure your product is both relevant and differentiated. Backed by research, we avoid speculation and build solutions your audience genuinely needs.

4. Define scope and requirements

This step sets the foundation for development. We document your product’s must-have features, prioritize them by business value, and create a realistic scope. By prioritizing high-impact features, we prevent bloated development cycles and ensure your requirements align with your goals and budget.

5. Decide on the technical implementation

Our software architect evaluates your needs, product requirements, and constraints to select technologies that balance cost, performance, and scalability. From cloud infrastructure to APIs, every decision is designed to support a smooth development process and ensure your product can grow as your business does.

6. Develop an interactive prototype

Prototyping bridges the gap between ideas and execution. We create a clickable, interactive prototype that mimics how the final product will work. This tool allows us to demo the concept, refine user flows, and ensure everyone involved shares the same vision, eliminating misunderstandings and reducing development risks.

7. Develop documentation

Comprehensive documentation is your project’s roadmap. From functional requirements to wireframes and user stories, we provide detailed documentation for every aspect of your product. Clear, actionable documentation minimizes delays, sets the stage for efficient execution, and ensures nothing gets lost in translation during development.

8. Estimate time and cost

We provide detailed estimates for development time and budget. Grounded in expertise with 200+ projects across diverse industries, our estimates are accurate: CPI and SPI variance at less than 10% across our projects says it all. This way, we set realistic expectations for you from the start and let you plan resources with confidence.

Bogdan

Head of delivery

Let’s cut risks before they cut your budget

A discovery is the reason our projects have a CPI and SPI variance under 10%. Let’s protect your product, too.

Project discovery team

Product owner

Project manager

Business analyst

Product designer

Software architect

QA engineer

Product owner (you)

What you do: You bring your business goals and priorities to the table. By sharing your insights, priorities, and expectations, you guide the team to plan a product that truly meets your needs.


Why it matters: Your input ensures the product we design is not only technically sound but also aligned with your business objectives, market demands, and end-user needs.

guide the team to plan a product that truly meets your needs

What sets us apart?

  • 10+ years of expertise means fewer mistakes and accurate deliverables
  • Flexible deliverables packages: you get exactly what you need, no more, no less
  • PMI standards for smooth discovery phase services and predictable results
  • CPI & SPI tracking for keeping discovery timeline and budget in check
  • A tailored communication plan and regular updates to keep everyone aligned

200+

digital products

<10%

CPI & SPI variance

$30K+

client cost savings

99.89%

acceptance rate

2014

build products since

Serhii

Head of Client Relations

Most rework comes from unclear specs — we cut that out

Our discovery phase delivers the roadmap that keeps you from $30K+ in wasted effort.

Discovery cases

01 | 0701 | 07

Discovery phase deliverables

Discovery costs & timeline

Small package

From $12,000

Discovery with a focus on essentials: key features, tech approach, user experience, and estimates.

Features

  • Work breakdown structure
  • Software requirements
  • Wireframes + UI concept
  • Risk register
  • Cost and timeline estimates

Medium package

From $16,000

A more detailed discovery with extra research and planning. Great for medium-scale apps.

Features

Everything in small, plus:

  • Non-functional requirements
  • Clickable prototype
  • Architecture diagram
  • Development plan

Large package

From $25,000

Comprehensive discovery for complex systems like ERPs.

Features

Everything in Medium, plus:

  • Roles and permissions matrix
  • UI kit
  • Third-party APIs analysis
  • Product roadmap

Get what you need, skip what you don’t

The distribution of deliverables here is just an example.


Each package is flexible: we’ll cut what you don’t need and add what you do. The goal of our discovery phase services is to deliver essentials for your project in the shortest time possible.

Key people

Andrii
Andrii
Founder & CEO
Clockwiser from Day 1 | Led Clockwise to Top Ukrainian IT Company
Andrii
🎤 Karaoke champion
🧠 Quiz monster
🐈 Cat team
Bogdan
Bogdan
Head of Delivery
10 y. of experience | Set up delivery with 99.88% acceptance rate
Bogdan
🏂 Snowboarder
💿 DJ
🥁 Drummer
☕ Coffeeholic
Serhii
Serhii
Head of Client Relations
11 y. of experience | 98% client satisfaction rate
Serhii
🚞 Traveller
Gym rat
☕ Coffeeholic
Natalia
Natalia
Head of People
10 y. of experience | 100+ hired talents
Natalia
Hyggeist
Wanderlust Soul
🏊‍♀️ Swimmer
🕯️ Detail Aesthete
Mike
Mike
Solution Architect
15 y. of experience | 50+ projects with 99,99% uptime reliability
Mike
🧑‍🍼Father of 3
Pavlo
Pavlo
Tech Lead
15 y. of experience | Managed 40+ developers as Tech Lead
Pavlo
💨 Motorhead
🧰 Tinkerer
Andrii
Andrii
Founder & CEO
Clockwiser from Day 1 | Led Clockwise to Top Ukrainian IT Company
Andrii
🎤 Karaoke champion
🧠 Quiz monster
🐈 Cat team
Bogdan
Bogdan
Head of Delivery
10 y. of experience | Set up delivery with 99.88% acceptance rate
Bogdan
🏂 Snowboarder
💿 DJ
🥁 Drummer
☕ Coffeeholic
Serhii
Serhii
Head of Client Relations
11 y. of experience | 98% client satisfaction rate
Serhii
🚞 Traveller
Gym rat
☕ Coffeeholic
Natalia
Natalia
Head of People
10 y. of experience | 100+ hired talents
Natalia
Hyggeist
Wanderlust Soul
🏊‍♀️ Swimmer
🕯️ Detail Aesthete
Mike
Mike
Solution Architect
15 y. of experience | 50+ projects with 99,99% uptime reliability
Mike
🧑‍🍼Father of 3
Pavlo
Pavlo
Tech Lead
15 y. of experience | Managed 40+ developers as Tech Lead
Pavlo
💨 Motorhead
🧰 Tinkerer
Dmytro
Dmytro
Tech Lead
15 y. of experience | 10+ AWS projects led
Dmytro
🏎️ F1 Fan
🍻 Beer connoisseur
☕ Coffee aficionado
Yana
Yana
Design Lead
12 y. of experience | 100% UI/UX acceptance rate after user tests
Yana
👩‍🎨 Local artist
🧘‍♀️ Yoga practitioner
🦻Hearing Accessibility Advocate
📚 Bibliophile
Bogdan
Bogdan
QA Lead
17 y. of experience | QA Lead on 10+ multi-domain projects
Bogdan
🎓 Nerd
⛷️ Ski fan
Strong Spirits expert
Andrii
Andrii
Project Manager
8 y. of experience | 30+ projects delivered
Andrii
🏎️ Junior Car Drifter
🧳 Traveller
☕ Coffee enthusiast
Tetiana
Tetiana
Business Analyst
5 y. of experience | Saves $30K on avg./client with discovery
Tetiana
🧠 Braving the unknown
💬 Empathy-driven communicator
🏖️ Passionate traveler
Yelyzaveta
Yelyzaveta
Tech Lead
9 y. of experience | 10+ React projects led, 1.5+ years each
Yelyzaveta
⛸️ Figure skater
🏔️ Explorer at heart
🪴 Bonsai & bloom keeper
📖️ Avid reader
Dmytro
Dmytro
Head of Marketing
10+ y. of experience | Generates $10M+ in annual sales pipeline
Dmytro
🧘‍♀️ Mindfulness
🐢 Downshifting
🎧 DJ
🧠 Psychology
🌅 Sunsets
01 | 05

Awards

Show more
Top Software Development Company, 2025
Top Software Development Company, 2025
Top IT Services Company, 2025
Top IT Services Company, 2025
Listed Among Top 1000 Companies Globally
Listed Among Top 1000 Companies Globally
Top NodeJS Developers, 2025
Top NodeJS Developers, 2025
Top Managed Service Provider in 2025
Top Managed Service Provider in 2025
Top Software Development Company, 2025
Top Software Development Company, 2025
Top IT Services Company, 2025
Top IT Services Company, 2025
Listed Among Top 1000 Companies Globally
Listed Among Top 1000 Companies Globally
Top NodeJS Developers, 2025
Top NodeJS Developers, 2025
Top Managed Service Provider in 2025
Top Managed Service Provider in 2025
Top Ukrainian Cloud Server Migration Company, 2025
Top Ukrainian Cloud Server Migration Company, 2025
Top Ukrainian Hosting and Cloud Service Company, 2025
Top Ukrainian Hosting and Cloud Service Company, 2025
Top Ukrainian IT Services Company for Real Estate
Top Ukrainian IT Services Company for Real Estate
Top Software Developers for Advertising and Marketing, 2025
Top Software Developers for Advertising and Marketing, 2025
Top IT Services Company for GPS Navigation and GIS, 2025
Top IT Services Company for GPS Navigation and GIS, 2025
Top Software Development Company in Ukraine for Startups
Top Software Development Company in Ukraine for Startups
Top Software Development Company for Small Businesses
Top Software Development Company for Small Businesses
Top React Development Company
Top React Development Company
Top B2B Company Globally, Fall 2024
Top B2B Company Globally, Fall 2024
Top B2B Company Globally, Spring 2024
Top B2B Company Globally, Spring 2024
Top Software Development Company, 2023
Top Software Development Company, 2023
Top IT Services Company, 2023
Top IT Services Company, 2023
Most Reviewed Software Developers on Clutch
Most Reviewed Software Developers on Clutch
Top NodeJS Development Company, 2023
Top NodeJS Development Company, 2023
Top Software Development Company for Marketing and Advertising, 2023
Top Software Development Company for Marketing and Advertising, 2023
Top Ukrainian IT Services Company for Advertising and Marketing
Top Ukrainian IT Services Company for Advertising and Marketing
Top Ukrainian Development Company, 2021
Top Ukrainian Development Company, 2021
Top Ukrainian Development Company, 2020
Top Ukrainian Development Company, 2020
Top Ukrainian B2B Company, 2019
Top Ukrainian B2B Company, 2019
Top Ukrainian Development Company, 2018
Top Ukrainian Development Company, 2018
01 | 25

More about the discovery phase

Project Discovery Phase
Project Discovery Phase
See more
Project Discovery Phase: Deliverables and Cost
Project Discovery Phase: Deliverables and Cost
See more
Project Discovery Phase
Project Discovery Phase
See more
Project Discovery Phase: Deliverables and Cost
Project Discovery Phase: Deliverables and Cost
See more
01 | 02

Discovery’s role in development

Don’t waste a $100K+ budget on the wrong product

We’ll protect your investments with a clear roadmap and tech specs from the start — no wrong features and $30K+ rework costs.
Serhii
Serhii
Head of Client Relations
Kateryna
Kateryna
Senior Account Executive
By submitting this form, you agree to Clockwise Software Privacy Policy.
2014
Building products since
5
Clutch rating
98%
NPS score
5.5%
Annual employee churn rate
100%
Pleasure when working with us
6+ years
Retention of top specialists
Our approach
Testimonials
Discovery steps
Industries we serve
Project discovery team
Why us?
Case studies
FAQ
Development costs
Contact us