Releasd

Name: Enhancing PR Platform with LLM Functionality | Case Study
Brand: Clockwise Software

AI-powered PR reporting SaaS platform

Releasd, a PR reporting platform, partnered with us to drive growth by enhancing functionality and adding new LLM-powered features. The upgraded solution positioned the product to tap into a US$11.6B market and increase profitability by 10%, with major global brands already lining up to adopt it.

PoC in 1 month

AI functionality

March 2024 — today

Ongoing cooperation

$300K-$500K

Project cost range

Clockwise specialists involved

Services

Discovery

Web development

AI development

Business outcomes

Tapped into a US$11.6B market

Signed 2 enterprise clients & reduced overall costs after a 1-month PoC

Increased average revenue per customer (ARPC)

What our client says

Elliot Jacobs

5 on Clutch

Co-Founder & Head of Product at Releasd

5 on Clutch

The breadth of their skill set is impressive. Our product is large. It includes various technologies, and there's a lot of legacy code. Clockwise Software has been able to address that and work with the code. They have members with lots of experience working with different codebases. We've also been impressed with their flexibility and adaptability. They've scaled up when we've needed more people on the project. We've felt very confident that we have a good partner.

LLM-powered analytics tool we built

Logic

Embedded a dual-model (GPT + Gemini) architecture directly into the reporting workflow.

🤖

Customization

Customized models to analyze media coverage at scale

📲

Visualization

Created a dashboard for visualizing combined insights from AI models

📊

Other functionality we delivered

Social media analytics

Functionality that retrieves engagement metrics (likes, comments, mentions, and views) from post links across X, Instagram, Facebook, TikTok, and YouTube.

Outcome: Broadened PR analysis coverage and quick and accurate tracking of campaign results.

Enhanced reporting tool

A slide-style reporting view that summarizes campaign data over any selected time range. Reports can be shared via link or downloaded as a PDF.

Outcome: Enabled teams to present campaign impact over time in a structured, shareable format beyond the live dashboard.

New capabilities on the admin panel

An upgraded admin panel with built-in subscription management.

Outcome: Simplified account and subscription handling, reducing friction for support and management teams.